Wedding rings and dating sites

I was reading an article on ehow.com about widows wearing their wedding rings. (The basic theme of the article was that you can wear your ring as long as you want or not wear it or have it remade. There are no rules.)

Smack dab in the middle of the article, between a couple paragraphs, was an ad for “Widows Who Want to Date” with a link to an online dating site.

I wonder if that’s an effective way to get people to join the dating site. I don’t know if this is funny or just sad.